Consumer Communications Manager (Campaigns), Global Trust & Safety and Technology Communications

Responsibilities
About the Team
This role sits within our Global Trust & Safety and Technology Communications team and will work closely with cross-functional Product, Trust and Safety, Legal, Public Policy, and regional communications teams worldwide. This role will be critical in developing and executing global communications campaigns that proactively tell TikTok's story about teen safety and family support, with core responsibilities including campaign strategy development, creative storytelling, multi-market campaign execution, and providing communications counsel on consumer-facing safety initiatives.

We're looking for a creative and experienced communications professional to join our Global Trust & Safety and Technology Communications team. This role will focus on global campaigns and proactive storytelling that brings to life how TikTok creates a safe, positive experience for our community, and teens in particular.

Responsibilities
- Develop and execute global communications campaigns that build brand trust and highlight TikTok's commitment to teen safety and supporting families.
- Create blog posts, media pitches, and launch materials to amplify global announcements and initiatives, working closely with regional teams to adapt these announcements to markets.
- Work collaboratively with Product, Trust and Safety, Legal, Public Policy, and other teams, providing communications counsel and support, ensuring message accuracy and consistency.
- Train and advise spokespeople in preparation for media interviews, press conferences, and presentations.
- Monitor consumer sentiment and cultural trends to ensure our storytelling remains relevant and impactful.

Qualifications
Minimum Qualifications
- A/BS degree in Communications, Public Relations, Journalism, or related field
- 5+ years' experience in consumer PR, brand communications, or creative agency
- Experience working for an agency and in-house at a global company
- Experience managing large-scale, multi-market campaigns from concept to execution
- Outstanding verbal and written communication skills in English
- Strong organisational skills with ability to manage multiple high-stakes projects
- Press office or crisis communications experience

Preferred Qualifications
- Creative storyteller with proven track record of leading global consumer-facing campaigns
- "Global-first" mindset with ability to work across time zones and cultures
- Adaptable, proactive, enthusiastic, and results-oriented working style
- Highly analytical mindset with qualitative and quantitative research skills
- Comfortable working in fast-paced environments and adapting quickly to change
- Ability to work well under ambiguity and be self-motivated
- Strategic thinker with practical execution skills

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​
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Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​