Content Analyst

Position Summary

The Content Data Analyst is responsible for managing and optimizing large-scale parts and catalog data using industry standards such as ACES and PIES. This position will support cross-functional teams by ensuring high-quality, accurate and up-to-date data to drive product listings, catalog coverage and customer experience.

Responsibilities 

• Collect and analyze large automotive dataset ensuring compliance with ACES and PIES standards

• Create in-depth vehicle coverage analysis by product category

• Support catalog exports to meet specific customer requirements

• Manipulate large OE application data sets to provide support for the Content team

• Develop and maintain reporting tools to monitor new part development and product coverage

• Provide recommendations for third-party content management solutions. Be knowledgeable of current industry software solutions for managing product data and content.

• Participate in system upgrades and data normalization projects

• Develop written processes that ensure data integrity and normalization

• Validate and update internal systems with content data loads 

• Reviews catalog validation reports submitted by our customers

• Assists in developing unique markets for catalog to support sales team

• Manage image workflow from the point of receiving images through background removal, renaming and submittal of images

• Work cross functionally with other departments (Content, Product Management and Data Receivers/Customer) to develop and execute image process.
   

Minimum Qualification 

• Bachelor’s Degree Preferred or equivalent experience in automotive aftermarket working with catalog content.

• Proficient in Access, SQL and data manipulation tools

• Knowledgeable of ACES and PIES data standards

• Experience mapping application data to ACES and PIES

• Understanding of vehicle fitment logic and mapping

• Familiarity with automotive catalog platforms (Epicor, WHI, etc)

• Excellent analytical, organizational and communication skills

• Minimum of 7 years’ experience in the automotive aftermarket as a catalog analyst or parts analyst

• Self-motivated with good leadership and problem solving ability

• Ability to work in a cross-functional environment

• Experience with image processing and management is a plus