Online Brand Protection Specialist – China

OVERVIEW

The Online Brand Protection Specialist – China plays a key role in supporting the protection of ALO’s digital presence in China by identifying and helping remove counterfeit products, unauthorized sellers, and other infringing content across e-commerce platforms, social media channels, and websites. As ALO continues to expand in China, this role will work closely with the Global Brand Protection team, external partners, and platform stakeholders to support online enforcement activities and provide market insights. Based in Shanghai, this position requires a strong understanding of China's digital ecosystem, attention to detail, and a proactive approach to brand protection.

RESPONSIBILITIES

• Support online brand protection initiatives in China in alignment with global brand protection objectives.
• Monitor and identify counterfeit products, unauthorized sellers, and other IP infringements across Chinese marketplaces, social platforms, and websites (e.g. Taobao/Tmall, JD.com, Pinduoduo, Xianyu, Douyin, Xiaohongshu, WeChat).
• Conduct investigations and gather evidence to support enforcement actions, including monitoring high-risk sellers and coordinating test purchases when required.
• Submit and track IP infringement complaints through platform reporting systems and follow up on enforcement outcomes.
• Collaborate with external brand protection vendors to ensure enforcement activities are completed accurately and efficiently.
• Build and maintain productive working relationships with platform IP protection and trust & safety teams to support escalations and issue resolution.
• Prepare regular reports on enforcement activities, marketplace trends, emerging risks, and key performance metrics.
• Support the analysis of counterfeit trends, seller behaviors, and emerging platform risks, providing insights and recommendations to local and global stakeholders.
• Maintain accurate records and documentation related to investigations, takedowns, and enforcement actions.
• Assist with special projects and cross-functional initiatives related to intellectual property protection and brand integrity.

QUALIFICATIONS & EXPERIENCE

• 2-5 years of experience in Online Brand Protection, Intellectual Property Protection, E-commerce Risk Control, Marketplace Compliance, or a related field.
• Experience working with Chinese e-commerce and social media platforms, including familiarity with IP complaint and takedown processes.
• Good understanding of intellectual property rights and online enforcement practices within China.
• Experience supporting investigations, evidence collection, and enforcement activities related to counterfeit goods and unauthorized sellers.
• Strong analytical and problem-solving skills with the ability to interpret data and identify trends.
• Excellent organizational skills and attention to detail.
• Fluent in Mandarin and English, both written and spoken.
• Strong communication and stakeholder management skills, with the ability to work effectively across different teams and cultures.
• Proficient in Microsoft Excel and reporting tools.
• Self-motivated, adaptable, and comfortable working in a fast-paced international environment

As an Equal Opportunity Employer, ALO does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.