Product Strategies & Operations Associate - TikTok Search & Trending Operations

Responsibilities
Our Search & Trending Operations team plays a pivotal role in shaping how global users discover, consume, and engage with trends on TikTok.
We strive to make TikTok the #1 destination for real-time trend discovery — across entertainment, sports, music, news, and technology.

Our team drives the full lifecycle of trend operations: expanding trend supply, enhancing content quality, and creating large-scale cultural moments through customized product features and events. If you’re passionate about how people search, create, and connect through trends, this is the place where your ideas can make a global impact.

Responsibilities:
1. Lead core strategies and operations for TikTok’s Search & Trending ecosystem, focusing on search growth, content expansion, and user engagement.
2. Design and execute vertical campaigns (e.g., sports, entertainment, music, and tech), optimizing event content strategy and product solutions to drive in-app engagement.
3. Leverage data insights to identify opportunities for trend amplification and experience improvement.
4. Collaborate cross-functionally with Product, R&D, Content, and Marketing teams to enhance product capabilities and user value.
5. Partner closely with global stakeholders across time zones to launch innovative, localized trend experiences.
6. Maintain awareness of sensitive or high-risk content areas (e.g., misinformation, violence, or explicit materials) to ensure the integrity of the platform.
7. Comfortable working in a global environment, with flexibility to collaborate across different time zones and regions when needed.

Qualifications
Minimum Qualifications:
1. Bachelor’s degree in Journalism, Data, Communications, or other content/culture-related majors.
2. 2+ years of relevant experience in content or product operations, with a solid understanding of trending operations workflows and methodologies.
3. Strong communication and collaboration skills, with the ability to effectively partner with diverse business stakeholders, including not but limited to Design, Product & Content Operations, Data Science, and R&D teams — to drive global scale alignment and business results.
4. Excellent data analysis capabilities; able to identify problems, uncover opportunities, and translate insights into actionable operational strategies.
5. Proven ability to plan and execute projects independently, demonstrating strong problem-solving, resource integration, and data-driven decision-making skills.


Preferred Qualifications
1. Experience collaborating with multiple stakeholders and global teams across different business units under fast-paced working environment.
2. A team-oriented, goal-driven mindset; adaptable to fast-changing environments and open to new challenges.
3. Familiarity with search engines and major social media platforms such as TikTok, Twitter, Instagram, and YouTube.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


Trust & Safety
TikTok recognises that keeping our platform safe for the TikTok communities is no ordinary job which can be both rewarding and psychologically demanding and emotionally taxing for some. This is why we are sharing the potential hazards, risks and implications in this unique line of work from the start, so our candidates are well informed before joining.
We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $68640 - $151112 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.