Senior Counsel Legal - Privacy (Marketplace & AI)

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Description: Booking.com's Marketplace business unit owns our traveler-facing web and mobile apps, as well as our Genius program. It's also where some of our most important AI-related innovations get developed. We are currently looking for a Sr Legal Counsel - Marketplace and AI (Privacy) to join our Amsterdam-based Privacy Team and help make sure our product and AI initiatives are developed with the customer's privacy in mind. In this role, you'll also play a key part in ensuring our tracking technology is deployed the right way.

Key Job Responsibilities and Duties:

• Provide privacy legal reviews of new AI initiatives in a speedy and practical way

• Draft and maintain our AI Privacy Legal Playbook and associated processes, to ensure scalable and consistent reviews of AI initiatives

• Provide privacy legal support for our tracking tech and consent compliance programs

• Support our Genius benefits program with privacy legal reviews of new features

• Independently execute your work, collaborate with stakeholders and identify opportunities for improvement

Qualifications & Skills:

• 5+ years' experience in a top tier law firm and/or major corporation in a similar role;

• Hands-on experience in data protection, AI governance, privacy compliance;

• Solid understanding of AI, consumer-facing tech products and enterprise technology;

• A Bachelors' and/or Masters' Degree, and a legal professional qualification; a CIPP/E / CIPT (or similar) certification is preferred;

• A deep understanding of GDPR, familiarity with the AI Act and how these apply to travel tech;

• A high level of project management skill and able to "roll up sleeves" to get the job done;

• Ability to be the 'voice of reason' in tense situations - The ability to quickly respond to issues at hand and able to prioritise effectively, with a 'customer first' mindset;

• Fluency in English (and 'tech') with excellent communication skills; verbally, in writing and listening

Deadline for applications is 21 November 2025

Further traits look for:

• Alignment with Booking.com’s values (Customer First, Succeed Together, Own It, Learn Forever, Do the Right Thing).

• Curiosity, flexibility, and a creative, pragmatic approach to problem-solving.

• Confidence with collaboration.

• Ability to influence stakeholders at all levels.

• Proactivity, resilience, and a drive to deliver results.

• Strong judgment with attention to both the big picture and key details.

• Courage to take a stance and make tough decisions.

• Team-oriented, self-aware, and a good listener.

• Agility in prioritizing and meeting deadlines.

• Forward-thinking, with a focus on emerging legal and policy issues.
  
  

Why join the Legal & Public Affairs Team now?

This is a pivotal moment in e-commerce and travel, and joining Booking.com’s Legal & Public Affairs (LPA) team provides you with opportunities to shape the future. The LPA team plays a key role in enabling Booking.com to become a one-stop solution for all travel-related needs, from accommodation to rental cars, flights and attractions, and beyond. This offers travellers what we like to call the ‘connected trip’ – enabling them to book every aspect of their travel experience seamlessly through our familiar, easy-to-use website or mobile app. As a member of the LPA team you will partner with the business to navigate complex regulations, build new products, and negotiate key deals—while driving ethical, sustainable growth.

Who we are?

We are an award winning team of around 200 professionals from 36+ nationalities, with lawyers qualified in multiple jurisdictions and non-lawyers specializing in public policy, economics, compliance, and risk. We have been recognised and shortlisted individually and as a team by the Legal 500 GC Powerlist, Assoc. of Corp Counsel, Global Competition Review, The Lawyer GC of the Year (shortlisted), Compliance Week and the Financial Times. We encourage active participation in the industry, with board membership and representation at industry bodies at multiple levels, starting with our Chief Legal & Public Affairs Officer, who is currently ACC President for Europe. We also engage with stakeholders on policy issues impacting travel and tech innovation, including through our new public affairs blog, "A World Worth Experiencing."

As a team, we believe in:

• Being integral to decision-making, shaping Booking.com’s future.

• Supporting Booking's mission to make travel accessible, fostering openness and curiosity.

• Offering opportunities for team members to explore new areas or specialize.

• Providing holistic, integrated legal and public affairs advice.

• Continuously improving Legal Operations, innovating, and sharing best practices.

• Learning from mistakes and embracing growth.

• Working collaboratively with a sense of humor and enjoying the journey together!

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit 

Inclusion at Booking.com: 

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. 

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” 

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process: 

• Let’s go places together: How we Hire

• Detailed instructions on post-application requirements including any required application materials, deadlines, portfolios, coding challenges, or other assessments as defined by BU or department. 

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.