Senior Technical Content Creator

ABOUT HUGO

Hugo is a next-generation BPO built for today’s work. With a global team of over 4,500 people, we focus on high-complexity, judgment-led workflows where nuance matters and traditional outsourcing models fall short. Our teams support demanding digital operations, including AI and model evaluation, trust and safety, crisis and escalation workflows, and advanced customer experience programs.

Our workforce is designed to operate in ambiguity. University-trained teams work within AI-enabled workflows, combining analytical rigor with a strong culture of accuracy and ownership. Since 2023, we’ve scaled rapidly while maintaining strong retention and consistent execution quality.

We are enterprise-ready, but operate differently. Hugo meets the compliance, security, and operational standards of large global BPOs while maintaining the speed and adaptability of a modern, analytics-driven organization. Our teams think like consultants—pairing structured execution with thoughtful problem-solving—delivering enterprise-grade reliability to large organizations and sophisticated operational capability to smaller, underserved companies.

Our mission drives everything we do. Outsourcing creates significant global value, yet little of it reaches African communities. Hugo is changing that by channeling opportunity into Africa, building meaningful careers, and proving that African talent can help power the future of the digital economy.

THE ROLE

We’re looking for a Senior Technical Content and Growth Strategist to turn our technical expertise into sharp, credible, and commercially valuable content. This person will work across engineering, delivery, and marketing to translate complex AI and annotation work into narratives that build authority, attract the right technical audience, and support inbound pipeline growth. The role requires someone who can move comfortably between technical depth and executive-level storytelling, while staying focused on business outcomes rather than content volume alone.

WHAT YOU’LL BE DOING

Technical Storytelling & Content Creation

• Work directly with subject-matter experts to turn technical milestones, methods, and breakthroughs into blog posts, white papers, case studies, video scripts, and social media content.

• Translate complex operational and engineering concepts into clear, credible, audience-ready narratives.

• Produce content that helps technical buyers understand the company’s expertise, differentiation, and real-world impact.

• Maintain a high bar for clarity, accuracy, and editorial quality across all formats.

Executive Thought Leadership

• Ghostwrite short-form and long-form content for leadership across social, blog, and commentary channels.

• Help position the company as a trusted voice in technical AI, data annotation, and model evaluation.

• Shape narratives that build trust with senior technical stakeholders and decision-makers.

• Ensure executive content feels informed, consistent, and aligned with the broader brand story.

Cross-Functional Collaboration

• Partner with marketing on campaign content, distribution, and content planning.

• Work with engineering and delivery teams to identify strong stories from the field and turn them into market-facing assets.

• Pull insights from operations into content that is timely, relevant, and differentiated.

• Coordinate with internal stakeholders to ensure messaging is accurate and commercially useful.

Brand Narrative & Positioning

• Help standardize how the company talks about its technical services and capabilities across channels.

• Refine terminology and messaging to reflect premium positioning and technical sophistication.

• Ensure content supports a consistent brand narrative across website, social, sales enablement, and thought leadership.

• Identify opportunities to strengthen the market's understanding of the company’s expertise.

Inbound Demand Support

• Create content designed to attract high-intent technical buyers and drive inbound interest.

• Use content performance insights to refine what gets published and where.

• Focus on content themes that support awareness, credibility, and sales conversations.

• Track which assets and narratives are contributing to engagement and commercial outcomes.

KEY REQUIREMENTS

• 4+ years of experience in technical writing, content marketing, developer marketing, or B2B storytelling.

• Experience turning technical, operational, or AI-related subjects into clear and compelling content.

• Strong writing, editing, and editorial judgment across long-form and short-form formats.

• Comfort working with technical subject matter experts and translating complex ideas accurately.

• Experience in AI, data operations, model evaluation, technical services, or adjacent technology environments is a strong advantage.

• Ability to think strategically about how content supports pipeline, credibility, and positioning.

• Experience ghostwriting executive content or supporting thought leadership is preferred.

• Highly organized, self-directed, and able to manage multiple content streams at once.

• Strong understanding of content distribution across social, blog, email, and campaign channels.

• Collaborative mindset with the ability to move quickly in a fast-paced environment.

WHAT SUCCESS LOOKS LIKE: FIRST 120 DAYS

• A clear content system is in place for extracting insights from technical and delivery teams.

• Core brand messaging is more consistent and aligned across channels.

• Executive thought leadership content is live and resonating with the right audience.

• Technical stories are being turned into regular, high-quality content assets.

• Marketing and internal teams have a smoother process for collaborating on content.

• Early content is generating stronger engagement and more relevant inbound interest.

EQUAL OPPORTUNITY STATEMENT

Diversity, equity and inclusion are part of our DNA. Promoting and, where possible, improving diversity, equity and inclusion are a value-based and commercial necessity. We are an equal opportunity employer and welcome applications from all qualified individuals, regardless of race, sex, gender identify, sexual orientation, neurodiversity, disability, or any other legally protected status