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Associate Product Manager – SecureID

Cashfree Payments India Private Limited
2 hours ago
Full-time
On-site
Bellandur, Karnataka, India
Manager

About the Role

We are looking for a high-energy Associate Product Manager (APM) to join our SecureID pod.

SecureID is at the forefront of building trust and safety in digital transactions, focusing on identity

verification, compliance, and fraud prevention.

In this role, you will be expected to be boundary-less. You won’t just be managing a backlog; you will

be deep in the trenches—from conducting market research and shaping Go-To-Market (GTM)

strategies to assisting with merchant implementation and optimizing Success Rates (SR). This role is

ideal for a builder who thrives in high-ownership environments and wants to own critical sub-

products end-to-end.

What You’ll Own

1. End-to-End Product Ownership

● Sub-Product Lifecycle: Take full ownership of specific sub-products within the SecureID

ecosystem, managing them from ideation through to launch and post-launch optimization.

● Operational Excellence: Deep-dive into transaction logs and failure patterns to identify

systemic issues and improve the overall reliability of our identity infrastructure.

● Success Rate (SR) Optimization: Work closely with engineering to identify friction points in

the verification flow and implement solutions that drive up conversion and success rates.

2. Market & Merchant Intelligence

● Boundary-less Execution: Assist across various functions including Market Research, GTM

strategy, and Solutioning to ensure our products solve real-world merchant pain points.

● Merchant Experience: Partner with the implementation team to ensure a seamless

onboarding experience for new merchants, gathering direct feedback to shape the product

roadmap.

● Competitive Analysis: Stay ahead of the curve by researching adjacent use cases in

compliance, identity, and automation.

3. Data-Driven Insights

● Metrics Ownership: Own the dashboards for your sub-products, breaking down

performance by industry, segment, and use case.

● Prioritization: Translate raw data and merchant feedback into structured problem

statements and prioritized action items.

What We’re Looking For

● Experience: 1–2 years of experience in a fast-paced environment (Product, Analytics, or

Engineering).

● Education: Degree from a premium engineering institute with a strong academic record.

● Analytical Rigor: Ability to break down complex infrastructure or logic issues into simple,

actionable frameworks.

● Communication: Exceptional written and verbal clarity; ability to explain technical concepts

to non-technical stakeholders.

● Mindset: A high-ownership, "zero-to-one" mentality. You are comfortable with ambiguity

and willing to do whatever it takes to ship a great product.

What Will Make You Stand Out

● A background as an ex-startup founder or early employee at a high-growth startup.

● Prior experience in Fintech, Identity, or API-first products.

● Analytical mindset and comfort with working with AI tools