Director of E-Commerce

Director of E-Commerce, US

Location: Monroe, WA or Remote (US Only)

Salary: $165,000–$200,000 base + bonus eligibility up to 20%

Schedule: 8:30am–5:00pm with flexibility as needed

Travel: Approx. 20%

Overview

Are you a strategic, forward-thinking leader ready to shape the future of our digital commerce business and elevate the online customer experience? We’re thrilled to introduce a newly created leadership role on our US Sales team; a unique opportunity to define the next chapter of success for our US business.

As Director of E-Commerce, you’ll drive the digital growth of one of the industry’s most trusted nutritional supplement brands. You’ll lead marketplace, direct-to-consumer, and omnichannel strategies with innovation, precision, and an unwavering focus on customer satisfaction.

In this role, you will own the strategy, execution, and performance of all US e-commerce channels—including Amazon, major marketplace partners, and our direct-to-consumer platform. You’ll collaborate closely with Sales, Marketing, Supply Chain, IT, and Finance to deliver a premium, brand-aligned online experience and achieve ambitious goals for revenue, profitability, and customer engagement.

The ideal candidate combines strategic vision with hands-on execution and has a proven track record of driving revenue growth, optimizing the customer journey, and leading cross-functional teams. If you’re ready to shape a high-impact digital strategy in an environment that values innovation, trust, and sustainability, we’d love to hear from you.

This role may be performed remotely within the US or onsite at our Monroe, WA office.

Key Responsibilities

Set and drive the e-commerce strategy across Amazon, key marketplaces, and DTC to deliver profitable revenue growth and a premium brand experience.
Lead digital performance through SEO and SEM, content optimization, reviews, advertising, and conversion-focused initiatives.
Own the full P&L including forecasting, budgeting, KPI analysis, and data-driven decision-making that strengthens profitability.
Manage and optimize DTC platform (site experience, conversion, merchandising, promotions. Partner with Marketing and agency partners to drive acquisition, retention and lifecycle performance
Build strong partnerships by leading a high-performing team and collaborating across Sales, Marketing, IT, Supply Chain, Finance, and agency partners.

What We’re Looking For

Bachelor’s degree required (MBA preferred) and 5+ years progressive experience leading e-commerce for consumer brands, ideally in supplements or wellness.
Proven success owning and scaling DTC and Amazon businesses with full P&L responsibility.
Strong project management skills
Strong command of digital marketing, analytics, and performance media including Shopify Plus, CRM platforms, Amazon Brand Analytics, and business intelligence tools.
Experience developing and executing AI-driven strategies to enhance business performance. A strategic, data-driven leader skilled in cross-functional collaboration, agency management, and delivering measurable results.
Exceptional communicator with strong organization, critical thinking, and team leadership skills.

What You Should Know About Us

We are a high-performing, collaborative team known for integrity, positivity, quality and accountability.
We are mission-driven and focused on improving the health and wellbeing of our customers.
We prioritize continuous improvement and sustainability across people, planet, and profit.
You will join a dynamic environment where your expertise has real impact and your ideas are valued.
Our workplace culture emphasizes trust, safety, and excellence.

A Few Of Our Teams’ Favorite Perks & Benefits

We offer a comprehensive, best-in-class benefits package designed to support you in every aspect of life - physical, financial, and emotional.

Physical Health
Outstanding medical, dental, and vision plans
Health and dependent care FSA options
Company-paid life insurance and long-term disability coverage
Financial Health
401(k) with company match
Financial wellness education and planning support
Employee discount on our premium products
Access to earned wages anytime via Dayforce Wallet
Emotional Health
20 vacation days annually
10 wellness days per year - for sick days, personal time, or mental health
10 paid holidays
Access to our confidential Employee Assistance Program (EAP)

This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted. This position will close when a competitive candidate pool has been identified. We thank you all for your applications and a member of our team will contact you soon. All the best!

All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team.