Search Product Operations Analyst - Global E-Commerce Events

Responsibilities
The Global E-commerce Operations Team is dedicated to establishing and enhancing users' awareness of shopping on TikTok, spurring users' e-commerce demands, elevating the user experience, and driving the growth of the e-commerce business.

The Global E-commerce Operations Events team collaborate on strategic e-commerce promotion projects within the search ecosystem, covering core marketing milestones such as Ramadan, Black Friday, Shopping Festival, and Payday Sales. Based on trend analysis to decode real-time hot search data, and work in tandem with campaign planners, major promotion stakeholders, and industry teams to design and execute targeted campaign recommendation strategies. This enhances the incremental GMV (Gross Merchandise Volume) contribution from search scenarios while fostering user awareness of the "search-shopping" behavior chain. Project execution spans two core search touchpoints: 1. Comprehensive search; 2. TikTok Mall Search.

Responsibilities
- Responsible for undertaking search-side E-Commerce campaigns proposed by different projects; improve the user's search experience for such activities in search and expand the user's search demand for content.
- Optimize cooperation standards and strategies based on different types of E-Commerce activities in certain regions.
- Dig into the demands of each type of content in different regions and explore ways to improve search-related metrics.
- Conduct basic surveys or analyses on certain data to assess performance and expression.
- Find potential opportunities and risks through daily work and put forward suggestions for improvement.
- Additional compatible and related responsibilities that are not necessarily listed above
- Willing to work with sensitive issues that include child exploitation, a variety of religious and political views, violence, adult & sexual content

Qualifications
Minimum Qualifications
- Fluent English and Chinese are required to communicate with Chinese speaking stakeholders across the China market.
- Knowledge about search engines and TikTok as well as other similar apps as well as an in-depth understanding of local culture and familiarity with the local users' habits.
- Knowledge about search engines, social media usage strategies and familiarity with shopping apps like Amazon, Lazada, Shopee, or other local apps.
- Proven working experience on e-commerce events/promotion projects such as Ramadan, Black Friday, Shopping Festival, and Payday Sales, etc.
- Familiar with common software and the SOP of events online in social media/E-Commerce apps.
- Strong data analysis skillsets, especially on market segmentation, resources allocation, Gross Merchandise Value, etc.
- Strong stakeholder management with proven experience in working with a regional/global team.

Preferred Qualifications
- Has brilliant judgment when encountering unsure cases and provides feedback in a timely and proper manner.
- Candidates with working experience in User Experience, User operation, or product operations are preferred
- Strong product sense with the ability to advise product feature enhancement / new product features

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


Trust & Safety
TikTok recognises that keeping our platform safe for the TikTok communities is no ordinary job which can be both rewarding and psychologically demanding and emotionally taxing for some. This is why we are sharing the potential hazards, risks and implications in this unique line of work from the start, so our candidates are well informed before joining.
We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.